Our Story

Visal Sam

visal sam, the owner of visette boutique
Personal style, beauty and fashion have long been a source of inspiration for Visal Sam, the creative force behind Visette. Visal is a woman of absolute determination and contrasts. Her drive and ambition for her career as a commodities broker, and now as an owner of Visette, was born of a childhood shaped by Cambodia’s civil war.
Surrounded by hunger and tragedy, she found solace in the beautiful. “Imagine that all the people are dressed the same, and all you see is black. This is what made me embrace color and shape and ignited my love of fashion,” she recalls.
“Many people come to fashion with the perspective that they need an occasion to dress up,” says Visal. “I have one thing to say to that.  Your life is the occasion.”
Visal asserts that her taste is largely grounded in classic films where women – and men – are always well dressed. “It reminds me of that line ‘I’m ready for my close up,’” she says with a wink. “Everyone knows that line and you should be able to say that all the time.”
An advocate of beauty as a source of empowerment, Visal sees fashion as a proactive way for women to engage with the world around them, step outside their comfort zones, and make a splash. We all know how good it feels when someone says “Wow, you look amazing -- where did you get that?”



Visette Boutique

Visette Boutique interiorMeet VISETTE, a one-of-a-kind dress shop in Seattle’s lively Capitol Hill district. For founder Visal Sam, you don't always need an excuse to dress up or dress well. Visette features a carefully curated collection from local and international designers that highlights three of her favorite things;  elevated silhouettes, vibrant hues, and the timeless "little black dress". 

Visal’s personal relationships with her designers, highly customizable pieces via in-house alteration, and first class styling advice make her the go-to destination for any occasion.